Research The Target
Researches His Target Prior To The SE.
In order to SE a company, the social engineer MUST know precisely what he's dealing with. For the most part, It's not possible to succeed with what I call a "Blind social engineering attack", whereby he'll try to exploit his target without any knowledge of what he's up against.
For example, here's an analogy. If you're Invited to a wedding 100 miles from home to a church you've never heard of nor (obviously) attended, If you don't look up directions (research) beforehand, how do you know how to get there? The same applies when social engineering the target.
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